Big Data

Big data is a term used to describe the large volume of data that organizations now have access to. This data can come from a variety of sources, including social media, internet search engines, and e-commerce platforms. To make sense of all this data, organizations rely on big data analytics. This involves using sophisticated software to identify trends and patterns. Big data analytics can be used for a variety of purposes, including marketing, product development, and risk management. With so much data now available, big data is playing an increasingly important role in business decision-making.